Audi Marketing Mix Analysis

Audi Marketing Mix Analysis The Audi history begins with a man called August Horch, and in 1899, he established the Company HORCH CO. He invented his first car in 1901. But in 1909 Mr. Horch leaves his company and founded another company called Audi. â€Å"Audi † is the Latin translation for â€Å"Horch† and he took that name. In 1910, the brand â€Å"AUDI Automobilwerke GmbH† was registered. In 1931, the AUTO UNION was founded some members were DKW, HORCH, WANDERER and AUDI. Moreover, the new companies insignia to show the union of the four companies was the now familiar 4 rings, that what still used by Audi today. After the 2nd world war, there were again many cars produced, the most important for them were the DKW Munga, a four-wheel jeep with 3-cylinder 2-stroke engine. Invented in 1956 for the German military, there have produced 250 cars for testing purposes. And these cars made a trip around the world and drove more than 240 000 km also without major problems. This was the beginning of the later concept called Quattro and it had nearly 57 000 Mungaswere built until 1968. In the following years, they have many different engine- and car types were invented and produced in large amounts. There also improving, rallying and testing the first real ur-quattro with the new coupe body was build in 1980. And the power has been raised to 200hp in the testing time, and most of the other car producer did with a 2.2l engine. Audi, the core brand that the Audi has been focusing by the Audi Group in adopting its Strategy 2020 on the challenges of the future. The mission ‘We delight customers worldwide’ was explored in greater depth during 2011 where the strategy took on firmer contours. Heightened environmental awareness, growing uncertainty about the future availability of fossil fuels and increasing urbanization are the results of giving more weight to new issues that have emerged. The Mission of this company is â€Å"We delight customers worldwide†. The Audi brand’s products are famous of the brand values sportiness, modernism and sophistication. The brand with the four rings aims to suggest customer delight in many other ways and thus can lead to building technologically advanced vehicles. The mission statement which is â€Å"We delight customers worldwide† plays a main role on the path to becoming the leading first-class brand. The Audi brand has well-defined its understanding of customer delight in greater detail in the following four areas of action. That are â€Å"We define innovation†, â€Å"We create experiences† , â€Å"We live responsibility† and â€Å"We shape Audi†. In this company there have three objectives. First is to create impact and drive awareness of Audi Q5 launch. Second is demonstrating Audi’s core value proposition of â€Å"Progressive Performance†. And then last is communicate Audi’s prestige offering. Those three objectives is what Audi company execution in this few years. On the other hand, in this few year the Audi Company’s target market are predominantly males between 40-50 years old, married with a household income between $137K – $265K. And women who are a key influencer in the purchase process of the Q5.

Political Economy and the Role of Women Essay Example | Topics and Well Written Essays - 2000 words

Political Economy and the Role of Women - Essay Example Women’s role in political economy is determined by how they participate in the making of public policies and their execution. The correlation with the public and the nation establish their ability to influence the economy. Resources distributions among women, as well as, the criteria for distribution of property and wealth are key factors that play into their functioning in the political economy. This literature review seeks to highlight the research available with regard to global political economy and the role of women in it. This includes their input in the employment sector, public agencies, and the sharing out of labour. The position of women with regards to the global economic disaster has also been drawn attention to. Women in the labor force Turshen (2010) in her book states the economic activities of women as being majorly self-employment with the rest engaging in farming and production. Additionally, they participate in politics both formally and informally. However, there is no proper documentation of this fact given that there is limited research relative to the character of women in the political management of countries globally. In the developing nations, particularly, the role of women in leadership and political positions is minimal considering the nature of stereotyping that has been associated with the selection/election of personalities to political positions.

The Realities of Juvenile Crime In The United States Essay

The Realities of Juvenile Crime In The United States - Essay Example Different investigations and studies have been conducted on juvenile crime and justice. Major issues of these studies include juvenile delinquency and offense status. Other issues include comparison of adult courts and juvenile courts, variables that correlate with juvenile crime rates, delinquency, effects on the young tried as adults and current issues in the juvenile justice. The difference between the juvenile courts and adult courts include the absence of the right to bail in childrens court. If a minor is detained in a juvenile hall, you cannot post a bond to get him or her out. Another difference is that in juvenile courts, the parents and guardian are questioned by the court during hearings about their childs behavior. The responses of the parent or the guardian play a role in determining the case, however, this does not exist in adult courts. Also juvenile court hearing is closed to the public meaning that the general public is not inside juvenile courts with the exception of family members, but in adult court the general public can attend the trial hearing. Typically, in juvenile court the mental health and substance abuse evaluations are carried out, a rare phenomenon in adult courts (World Youth Report, 2003). The causes that correlates to juvenile crimes includes drugs and substance. Drug abuse causes delinquency among teenager leading to committing crimes such as precocious sex activity, school failure, gun ownership and other related behaviors. The social media plays a part in juvenile crimes; television and movies have promoted "cult of heroes" that advocate justice through physical means that seek the elimination of enemies. This has been supported by the American Psychological Association that concluded that television violence contribute up to 10% of aggressive behavior among teenagers. Peer influence is also a major cause of delinquent