The Major Marketing Strategies Essay -- Business and Management Studie

The Major Marketing Strategies Most of the major marketing strategies can be classified into one of the following four categories: * Product * Place * Price * Promotion These four categories are known as the marketing mix or the four P’s of marketing. These are variables that the marketing managers have to control in order to satisfy their customers. Below is a diagram of how the marketing mix comprises. Product: looks at the physical product or service offered to the consumer, it also refers to the service or the conveniences that are part of the offering. Product decisions include aspects such as: function appearance, packaging, service, warranty and any other elements related with the product. Price: Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing does not only take into account the list price but also looks at: discount, financing and other options such as leasing. Place: The place or placement serves as the channels of distribution for getting the product to the consumer. Distribution takes into account: Availability, types of outlets and market coverage and the location of the business. Promotion: These decisions are those related to communicating and selling the product to the consumer. Promotions need to take into account the value of the customer as promotions can become quite expensive and therefore you need to consider whether your customers are really worth the cost of acquiring them. Promotion decisions include: advertising, public relations, media types, publicity and image. The following table summarises the marketing mix decisions In regards to Hayes pool the marketing mix had been used to create their marketing strategy by looking at the four P’s and linking them to the consumer. Hayes pool would be looking to use a market penetration scheme as their main target consumers would be those people interested in using the swimming facility. In this case Hayes pool knows that the demand is likely to be elastic because of the fact that so many leisure centres and gym facilities are constantly opening. The product of Hayes pool is mainly the swimming complex that they have and as a subsidiary business they have involved a gym facility. The product side of the marketing mix has not been used very effectively; the appearance is very poor as the building seems quite old ... ...k workout I need to look into adding more facilities and this can be achieved by researching what other competitors are offering in the area. Opportunities * New and rapidly growing markets * Changing tastes of consumers * Could diversify into a number of product lines. I have found that my leisure centre can be shifted across the road which would mean that it lies in the zone that is funded by the government; this means that they could give the pool a complete makeover and really build up the facilities. Also if the leisure centre was to move across the road a route from central avenue could be made allowing easier access to the leisure centre for residents of the road that falls on central avenue, east holme, orchard road and coldharbour lane. Threats * Growing competition from rivals * Recession leading to poor demand in the economy * Development of foreign competitors A new leisure centre has recently opened up in the area and is offering all the benefits of the leading gym centres but at lower prices. Within a year the local elections will take place again and if the current government is voted of the chair the next government may not allow funding for my leisure centre.

My Personal Accomplishment version 2

There are two experiences, which are very important to me. The first is being part of the Leland High School Speech and debate Team. The second is doing volunteer work at the World Children’s Fund (WCF). These experiences make me proud because they help me develop myself and give back to society at the same time. Through these experiences, I am able to enrich others as I enriched myself. Debate has always been my favorite subject. Engaging in a debate incorporates two distinctive life-learning skills. They are public speaking and problem solving. Most people are afraid of speaking in front of many people. However, I do not seem to be like â€Å"most people†. I do not fear public speaking. Instead, I enjoy it. I relish the feeling of standing in front of many people and being free to express myself. I savor the exhilaration of knowing that people listen to what I say. This makes me feel important and fulfilled. However, it is not only the feeling that matters. The skills, values and knowledge I acquire are also important. Through debating, I am able to develop my critical thinking and my creativity. I learn to examine arguments carefully and quickly to be able to retort wisely and on time. Debating also helps me improve my focus. A problem to be debated has certain limits. Relevant issues and controversies should not be ignored. Similarly, irrelevant issues and controversies should not be introduced. Lastly, debate exposes me to a wide range of topics- from international issues to national issues. Many facts I learned through debating, such as the Jenna 6 incident, has helped me a great deal during my high school years. I also learned a lot from seminars and trainings such as the Parliamentary Debate Camp held by the Stanford University National Forensic Institute. Another reason debate is important to me is that it helps me develop a sense of fulfillment. It helps me believe that I am capable of doing something. In the Parliamentary Debate Camp, I became a quarter-finalist in the Parliamentary Debate Varsity Division. I was also awarded the Super Distinction of National Forensic League this fall. I am able to prove my leadership skills by being the Chairman of the Parliamentary Debate Team. As the leader, I am responsible for around thirty freshman students and some older members. It is my responsibility to give lectures about debating and help others develop the capability to compete in upcoming tournaments. I run two classes a week and had completed over 100 PowerPoint lectures, by the end of the second semester last year. I also hold mock debates and private tutorial sessions to help other students to catch up. As the Chair, it is also my responsibility to communicate with other schools that are interested with debating, and give advice and information to administrators, students, and parents. For example, just last year, I assisted Bret Harte Middle School in creating a debate team. I confer with parents and students at the Bret Harte Middle School Cafeteria and give them tips on how to create a successful debate team. Knowing that people trust me with these responsibilities and that I am able to perform these responsibilities gives me a sense of accomplishment and allows me to believe in my own abilities as a debater, a thinker, a team member, a teacher and a leader. Another experience that I value the most is doing volunteer work for the WCF. It is a non-profit organization engaged in giving humanitarian aid to help and rescue children in need in developing countries, including those who are abandoned, distressed, endangered, exploited, homeless, hungry, sick or suffering. I coordinate production of humanitarian packages for distribution. We place stuffed animals, drinking water, MREs, antibiotics, band-aids, medical equipments, and other essential items into boxes and ship them to countries such as the Philippians, Africa, Vietnam and other developing nations. I consider helping in the WCF as one of my community obligations. It is an â€Å"obligation† because I believe that it is my duty as a member of society to always give back. Even though I cannot carry out more demanding roles like going directly to other countries, my contribution is also important. I feel that I am actually changing the world little by little. Through these experiences, I am able to give kindness and aid to others the same way that I received kindness and aid when I needed them most. Like these children, there was a time in my life when I was in need of help and attention too. This happened when I first came to the United States in 1996. I was then a foreigner who does not know how to speak English and communicate with the people around me. This made my assimilation into the American culture difficult. However, a few individuals took initiative to help me fit in. These individuals inspired me and my assimilation happened faster. Looking back, I still remember a 7-year-old child on his first day of school as a foreign exchange student sitting on a bench alone. He is bewildered with the English language and is too afraid to try to speak. He cried all night that night in bed. The next day, he expected to be alone again, but someone reached over and stuck a cookie in his mouth- a chocolate chip cookie. This led to a conversation and, by the time lunch break ended, the two children were already best friends. This initiated his acceptance into the society that he did not yet fully understand. It is a wonder how this foreign exchange student grew up to be me, not anymore alone and afraid of not being understood. It is also a wonder how, after eleven years, Corey Tucker, the boy with the cookie, is still my true and best friend. Yesterday, I proudly recited the Pledge of Allegiance. Even though I do not fully understand the meaning of â€Å"America†, I understand that America is the place where I belong. This feeling of acceptance was made by the kind efforts of the friends I made that day, most especially by Corey. Through the years, many other Corey Tuckers came into my life. This time, I want to be a Corey Tucker too. I want to be able to help others and give back the kindness I have received before. At present, knowing that I am able to do this through my debate class and the WCF gives me a feeling of calmness, peace and satisfaction that money cannot buy.

The Just War Theory Essay - 1299 Words

What is the Just War theory and how did it pertain to St. Augustine? According to Augustine there is no private right to kill. According to Paul Ramsey opposes in The Just War, Christian participation in warfare â€Å"was not actually an exception to the commandment, â€Å"you shall not murder† but instead an expression of the Christian understanding of moral and political responsibility. One can kill only under the authority of God. St. Augustine argued that Christian rulers had such an obligation to make peace for the protection of his subjects even if the only way to eliminate such a threat was through force of arms. St. Augustine believed that in wars there was a right intention. Augustine also commented that wars should not be fought with†¦show more content†¦The just war theory has a long history. Parts of the Bible hint at ethical behavior in war and concepts of just cause, announcing the justice of war by divine intervention. St. Augustine provided comments on morality of war from the Christian point of view (railing against the love of violence that war can engender) as did several critics in the intellectual flourishing from the 9th to 12th centuries. Just war theorists remind warriors and politicians alike that the principles of justice following war should be universalizable and morally ordered and that winning should not provide a license for imposing unduly harsh or punitive measures or that state or commercial interests should not dictate the form of new peace. â€Å"The attraction for jus post bellum thinkers is to return to the initial justice of the war†. This means that war is considered as self-defense. The ultimate goal of a just war is to re-establish peace and safety. The just war can only be waged as a last resort requiring that all reasonable non-violent options must be exhausted before the use of force can be justified. A war can be just when it is fought with a reasonable chance of success. The Just War tradition is a set of mutually agreed rules of combat may be said to commonly evolve between two culturally similar enemies. An array of values are shared between two warring peoples, we often find that they implicitly or explicitly agree upon limits to their warfare. â€Å"There are two principlesShow MoreRelatedJust War Theory815 Words   |  4 PagesJust War Theory and a Thoughtful Realist One important theory within International Relations shows a moral aspect on how to conduct war. This theory is called Just War Theory. Just War Theory is a doctrine of military ethics from a philosophical and Catholic viewpoint. This theory consists of two parts: Jus ad bellum (the right to go to war) and Jus in bello (right conduct within war). Jus a bellum, the right to go to war, explicitly describes how a nation-state should conduct itself beforeRead MoreIs The Just War Theory?1103 Words   |  5 PagesJUST WAR THEORY The just war theory is a to a great extent Christian logic that endeavours to accommodate three things as follows: taking human life is truly out of line. States have an obligation to safeguard their natives and to protect equity. And protecting honest human life and protecting good values some of the time obliges ability to utilize constrain and brutality. The theory determines conditions for judging on the off chance that it is simply to go to war, and conditions for how the warRead MoreThe Just War Theory Of War1841 Words   |  8 Pagesattitudes concerning the morality of war can change and lead the nation into unnecessary conflicts. The United States’ views towards war from two different time periods display a shift when compared to a moral standard. 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While war has been a constant part of the human experience, there has also been a tendency within virtually all human civilisations to limit the extent of war and the methods by which warfare may be conductedRead MoreNonviolence And Just War Theory2838 Words   |  12 PagesNonviolence and Just War Theory â€Å"Blessed are the peacemakers, for they shall be called sons of God.† (Matthew 5:9) Historically, there has been consistent disagreement between political philosophers regarding the possibility of a justification of war. Theorists from Grotius to Gandhi have from time immemorial argued about whether violence can ever be sanctioned as a viable recourse for preventing evil. History itself, at various times, seems to offer lessons regarding the complexity of the issue—demonstratingRead MoreJust War Theory Essay2502 Words   |  11 PagesReligion (Just War) Christianity preaches peace and loving your neighbor but for the history of christianity, there has been violence and war in its name. For Many years people have been killing other human beings in the name of christ or justifying their killings by saying that the war is in the name of god. The belief that violence and war can be justified is called the â€Å"Just War Theory.† Just war is a war that is justified because it is necessary for peace to happen. Just war theory has itsRead MoreJust War Theory, Using The Gulf War1410 Words   |  6 Pageswill present the concept of just war theory, using the Gulf War as a case study in order to understand the concreteness of the doctrine. The choice of this case is due to the various issues regarding the application of just war theory to modern conflict, which will be discussed in the concluding part of the paper. Just war tradition has its origins in the fourth century AD. The first propagandist of these ideas was St. Augustine (AD 354-430), who elaborated a just war doctrine, which was later adapted